Concept

Mission / goals
– Educate, Inspire, motivate people to change for a better and healthier lifestyle.
– Create a ‘movement’ of people starting to be more aware and conscious about what they eat, drink, consume
– Give you all the tools / help to stay away from processed foods as much as possible
– Focus on fresh and raw foods and on the less processed foods
– Show you the importance to start to think more about what you put into your body and that it does make a huge difference
– Show you the Importance to live a healthy and good lifestyle
– Educate & inspire at least 1,000,000 people, especially people who are not yet focused on a healthy lifestyle
– Help you to break through bad habits / addictions / etc.

Vision
We believe basic education, in this case understanding nutrition, should be free. People are misled and fooled all day and every day, it’s time to make a change, especially when it comes to our health and wellbeing which in the end are the most important aspects in live.
You can have all the money of the world, the biggest cars, houses, etc but this is all worth nothing when you or a loved one is sick, unhealthy or feeling bad, all this is worthless.